Email marketing is a core component of digital marketing that focuses on using email to promote products, services, or content, build relationships with customers, and drive conversions.

Email marketing is sending targeted, personalized messages to people through email to inform, engage, or persuade them.

What Email Marketing Includes

1. Promotional Emails :
Used to promote: Sales New products Special offers Events

2. Transactional Emails :
Automatically sent after a user takes an action: Order confirmations Shipping updates Password resets

3. Newsletter Emails :
Regular updates sharing: Blogs Company news Tips and insights

4. Automated Email Sequences :
Emails sent automatically based on behavior, such as: Welcome emails Abandoned cart emails Re-engagement emails