Social media marketing (SMM) is a digital marketing strategy that uses social media platforms to promote a business, build brand awareness, engage with audiences, and drive sales or website traffic.

It means promoting your products or services on platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, and others to reach your target audience.

What Social Media Marketing Includes

1. Content Creation :
Creating and sharing posts, images, videos, stories, and reels that represent your brand and attract users.

2. Social Media Advertising :
Running paid ads on platforms (like Facebook Ads, Instagram Ads, LinkedIn Ads) to reach more people quickly.

3. Audience Engagement :
Replying to comments, messages, reviews, and interacting with followers to build trust.

4. Analytics & Tracking :
Measuring performance—likes, reach, impressions, clicks, and conversions—to improve strategy.

4. Influencer Marketing :
Collaborating with influencers or creators to promote your brand to their followers.

5. Social Media Management :
Scheduling posts, planning monthly content, and maintaining a consistent online presence.