Link Building in Digital Marketing Link building is the process of getting other websites to link back to your website. These links are called backlinks, and they play a major role in SEO (Search Engine Optimization).

Why Link Building Is Important : Search engines like Google use backlinks as a signal of: Trust, Authority, Relevance, When many high-quality websites link to yours, Google assumes your content is valuable and ranks your website higher in search results.

Types of Link Building

1. Natural/Editorial Links :
Links you earn naturally because your content is helpful.

2. Outreach-Based Links :
You contact other websites or bloggers and request a link.

3. Guest Posting :
You write an article for another website and include your link.

4. Directory Submissions :
Adding your website to online directories (e.g., business listings).

5. Social Media & PR Links :
Getting mentions on social platforms or through press releases.