Pay-Per-Click (PPC) is a type of online advertising model where advertisers pay a fee each time someone clicks on their ad. Instead of paying for impressions (views), you only pay when a user actually engages by clicking.

How PPC Works

1. You create an ad :
(text, image, or video)

2. Choose keywords or audience :
Your ad appears when people search for or match your criteria.

3. Set a budget + bid :
Your bid determines how much you’re willing to pay per click.

4. User clicks the ad → You pay :
The cost depends on competition and platform.

Where PPC Ads Run

1. Popular PPC platforms include:
Google Ads (Search ads, Display ads, YouTube ads), Facebook & Instagram Ads, Bing Ads, LinkedIn Ads, Twitter Ads, Amazon Ads