SEO (Search Engine Optimization) is the process of improving your website so it ranks higher on search engines like Google, Bing, etc. The goal is to increase visibility, attract organic (free) traffic, and help users find your site easily.

What SEO Does for a Website SEO helps your website: Appear on the first page of search results Get more visitors without paying for ads Build trust and credibility Improve user experience Increase sales, leads, or brand awareness.

Main Components of SEO

1. On-Page SEO :
Optimizing elements on your website: Keywords in titles, headings, and content Meta descriptions URL structure Internal linking Image alt tags High-quality, helpful content.

2. Off-Page SEO :
Activities done outside your website: Backlinks (other sites linking to you) Social signals Brand mentions Guest posting

3. Technical SEO :
Improving your website’s backend: Fast loading speed Mobile-friendly design SSL certificate (HTTPS) Proper indexing Clean code Sitemap & robots.txt

4. Local SEO :
Helps your site appear for searches like “near me”: Google Business Profile optimization Local citations